The marketing world has become a living, breathing life form that can tell the truth...and a life form that can tell a lie. Chances are, it's the lies that make you want to buy. #justsayin
Marketers used to be clever. Outside-the-box approaches were the way that advertising was done. "How can we shock the world?" was and has always been the marketer's biggest question. But this question presents a big problem: "How do you stick to reality? How do you make a real-life story, sound ficticiously brilliant?" You can....but most marketers will chance that by fabricating a sugar coated....lie.
No longer are we talking about the product and educating our audience, instead we are throwing a ton of fluff at the audience hoping something will stick. #sad . Doesn't that sound a lot like the old days where we would send out flyers, newspaper ads, buy as much T.V. and air time as we possibly could in the hopes that someone with a lot of money would buy? I'm pretty sure it looks exactly like that. #fail .
With the ability to measure everything we do (yes everything), how do we slip back into this trap of generalizational marketing?
Generalization = I don't know what the hell I'm doing.
There is a science, but the more I watch how we are trending, the more I see we have a ton of college graduates who were able to memorize a bunch of text but have no skills or creativity to give us the outside-the-box approach that society has and always will be craving. #truth . It's time that someone shone and gave the raw story of the business - created a truthful story that people would want to digest and attach their story to.
Yours,
