Alright.... you're attention down here please. This billboard, displayed around the City of Calgary (a.k.a. Cow Town) captures the attention of every man, woman, child.... bird, plane, etc. It is HOT. I'm positive these girls had a lovely childhood and their parents are proud. Way to pay for your college education, you all have a promising future as our leaders of tomorrow.
Now, the poster itself does a terrific job of capturing your attention, because you're most likely a little bored on your drive (especially during rush hour) and this image is shocking. It's almost crossing a line but not quite. Even if you can get past the scantily clad women, the message is erotic, promising "The Most Fun You Can Have With Your Boots On". This billboard actually found its way into my brain, and stayed top of mind long enough for me to drive over one evening to meet some friends.
This dear readers, is where it all went terribly wrong...
Upon walking into the Casino, I was greeted by the usual bouncers, and then walking past them I was underwhelmed by the complete opposite of what the above poster promised. Around every corner was a man or woman, median age 70 who had completely lost the will to live. Where were the hotties? This was the biggest shock of all.... there weren't any. Even the Go Go Dancers looked like they wanted to light up and numb the pain of a) boredom and b) depression.
The Poster advertises the name "Cowboys Casino" which unfortunately leads the audience to believe that these hot young girls will be in the Casino walking around, flirting, and giving them a time to remember while playing the slots and winning big (the Canadian dream if you weren't lucky enough to get hired into the oil and gas sector). In tiny type though, at the bottom of the ad, the second website address advertises the nightclub.... ah, yes.... the important factor I was missing. Though, I'm sure I am not alone. Why the words Casino were typed in such big font when the venue they wanted to take traffic to was their nightclub, is truly beyond me. It's misleading, and I am sure they knew that. Chances are they were willing to show hot girls, drive traffic to their location, and risk people being unhappy with the casino but still wanting to have an encounter with the poster girls. It is a good tactic, but it will at some point leave a bad taste in the mouths of the intelligent. But perhaps that isn't the crowd they are catering to.
The issue really is, that at the end of my time at Cowboys, after seeing what I saw, I can have more fun anywhere with my boots on, and I don't really think Ethel is my type anyway.
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