We've All Been Branded

 Having lived and breathed marketing all of my life, as most of us have, I have been affected by it all on some level. When I have a cold "pass the Kleenex", when I'm down "I need Prozac", when I'm hung-over "get me a Tylenol" and when my kids exhaust me "You're like an Energizer bunny!". The list goes on and on. Marketing not only affects our likes and dislikes, our choices and priorities, but also how we talk, dress, act, etc. It goes so deep that it impacts our relationships and the way we perceive ourselves and others. We are living, breathing advertisements for brands everywhere. That is, if the marketing departments have made a lasting impression that resonates on a deep level with us.

No longer do I have the patience and focus to read a full article in the newspaper, watch a 2 minute commercial or listen to a radio commercial break, and it isn't just me that feels this way. Increasingly, our attention spans, in this new digital age, are becoming so short that the timespan any marketer has to get in front of us and in our heads is becoming less and less. We, as consumers, as the audience, want to experience everything whenever, wherever. Hurry up!

My life in the marketing world focuses in on what affects me. What resonates deeply and keeps me coming back for more. The real life case studies that I encounter and will ultimately share with you. It is so important to understand how the public interact with your brand from your first encounter to each and every point of contact from thereon in.